Wells Fargo Investment Institute Reports

Concepted and designed a new intermediate report design that would bridge the gap between previously developed digital reports and future reports in development.

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  • User experience: Ambient video, easy to read data visualization and bite sized content allows the user to engage with the report in a more succinct way. Ability to download the full report gives the user the option to dive deeper.

  • User interface: Pushing the brand boundaries, a focus on more emotional imagery and bolder color scheme were explored for this report. This report is fully ADA accessible in both design and development.

  • The results: This report has seen the most engagement and report downloads in recent months. (Awaiting quantifiable results.)

  • Reported on various websites including: Nasdaq, Yahoo! Finance, and Business Wire.