Walmart World is an associate facing publication with a quarterly cadence. This magazine was conceptualized, planned, and executed by a small and nimble team lead by myself and senior editor, Josh Barrer.
The process
Monthly brainstorms helped the team gather content ideas and identify story leads.
I lead a small team of designers on visual execution and photo shoot concepting.
Worked hand in hand with various writers to ensure story and visuals aligned.
Designed the publication and ensured visuals met brand standards.
Attended photoshoots,, traveled to various stores to gather stories and photos.
Maintained budget, schedules, and various due dates.
Wrote a multi-page onboarding and best practices guide to ensure any new or current teammates could have the latest information for the publication.
Developed style guides outlining type styles, colors, and photography requirements.