SlyWorkbench — Kaylan hufham

The Ask

Create a brand for a SaaS-based company providing a low-code platform to help anyone from small business to enterprise,
quickly and easily build scalable web solutions.

The Solution

Created a logo that focuses on the core product offering of building blocks to represent all the elements/tools one would need when building a new project. Representative of image blocks/icons, text, and support.

Brand colors feel fresh and modern without feeling too trendy. While additional brand elements build off the building blocks in the logo to bring movement and texture to digital pieces.

The Process

Developed strategy framework to help develop: who the brand is, their archetype, purpose, values, personality and tone. Determined who their ideal audience is, their position in the market and key competitors.
Created moodboards to guide initial brand development focusing on modern, tech-driven, bold visuals.
Offered two unique looks based off research and strategic insights.
Refined and developed one brand look including: logo, secondary marks, color palette, typography and more.
Developed complete brand standards ensuring all parties involved stay brand compliant

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The Team

Designers/Art Directors: Kaylan Hufham, Curtis Kiser