The Ask
Name and brand a social-first secondhand business offering a wide range of unique housewares inspired by family members.
The Solution
A brand that feels vintage and inspired by the 1950’s/60’s with a color palette that feels bold and breaks out amongst competing brands on social. Family photos for promotional material to tie into the vintage look and heart of the brand.
The Process
Brainstormed names that combined unique aspects of co-owners childhood addresses.
Researched existing second-hand businesses to see what the brand landscape looked like.
Pulled inspiration from family photos.
Explored different photo styling to ensure attention remained on the pieces.
The Team
Designer/Art director: Kaylan Hufham