Homepage concept for AAA. Focus was to provide information on planning at different life stages plus highlight key benefits of AAA.
User experience: Focused on helping members plan at different life stages by offering service reviews, top services and content relevant to their interests.
User Interface: Kept a simplistic color palette, consisting of more blue tones to keep it easier on the eyes and to differentiate the AAA Club South branch from others. Full width imagery offers immersive moments throughout the page, drawing the user in.